User Research, Usability Testing, Logo Design
Matched through the Startup Institute, our team partnered with a client to develop a utility management/payment application. By conducting user research, developing wireframes, and designing a logo, I helped give direction to his initial design.
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User Research, Wireframing, Usability Testing
Links is a roommate-finder mobile application concept completed during the SI Hack Day over a 24-hour period. From the initial design brief, I found common trends through user interviews and developed and iterated on low-fidelity prototypes.
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Design for Accessibility, Usability Testing
With the redesign of the Northwestern University Student Affairs website, many departments had the task of updating their web content. Among these was the University Health Service with 12 major forms that were to be revised and standardized.
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Marketing Content, Typography
“Jiu-Fen-Er Mountain: The Lives of Taiwanese Foreign Brides” is a documentary film by Hsiu-Ling Robertson and Ping-Hai Wu that investigates the daily lives and struggles of these women. I worked with the director to create this marketing card.
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Icon Design
As part of the IT centralization effort at the Feinberg School of Medicine, I was asked to design a desktop icon for support requests. Using best practices and design principles, I delivered four icons that were presented to the team.
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Site Design
Working with the team project manager, I redesigned an existing Wordpress site to be less cluttered and more aesthetically pleasing. This new theme was created from scratch, incorporating only the features deemed necessary.
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Two of my key motivators that often go hand-in-hand are challenging problems and the greater good. Having completed the Startup Institute Product and Design program and as a design enthusiast, I believe in data-driven design-thinking approach to problem solving and product development.
By continually honing an eye for aesthetics, I hope to apply my observations and experiences to define the way we interact with the digital and physical worlds. Healthcare has been one of my dedicated interests since early exposure in shadowing and volunteering experiences but also in its ubiquity and impact in our lives. I am driven by the opportunity and need for disruption and innovation in healthcare to benefit the primary users: patients.
joe.z.deng@gmail.com
+1 913 231 9392
